Interview with Thomas M. Farasy on LEED v. National Green Building Standard - Part II

This week's post is Part II of my interview with Thomas M. Farasy, President of the Maryland-National Capital Building Industry Association and President of Terra Verde Communities, LLC, a real estate development, investment, and advisory firm specializing in transit-oriented development, multifamily projects, and green building serving the Washington, D.C. area and the Mid-Atlantic region.

In this portion of the interview, Tom answers some of the tougher questions relating to the cost of green building, market support, and whether green building is good from the industry perspective.

Are you aware of any difficulties or issues that builders and developers are facing as they begin to seek either LEED or NGBS certification?

Regardless of the standard or certification process used, there’s a need for continuing education at the contractor and subcontractor level. It’s not enough just to put in a contract that a building has to be built a certain way to comply with whatever credit requirements the owner is seeking; there has to be ongoing communication with those responsible in the field to make sure that things are actually being done in accordance with the credit requirements. Complying with LEED or NGBS requires a lot of oversight in the field because they’re relatively new and the market is still developing. People are still learning what these things mean and how to implement them effectively.

Is the market ready to support green building costs? Do you find that more consumers are specifically looking for green features when they’re shopping for new homes?

The market, for the most part, hasn't been ready to support the extra cost of building a home to any of the green standards. Maybe some areas are becoming more receptive, but, to date, it's largely been my experience that consumers aren’t willing to pay $10,000 extra dollars for a home just because it has been certified green. On the other hand, people DO expect you to provide Energy Star appliances; people DO expect you to put in measures to reduce their energy costs - and they will pay for this.

Is green building good for the building industry?

Yes, the green building movement is good for the industry and I think it’s going to continue to grow. If we expand what we mean by “building green” into further incorporating measures to save water resources, to reduce our carbon footprint, to further reduce our use and dependence on energy resources and natural resources, then it’s going to grow. There is no doubt in my mind that technologies are rapidly developing that will enable the green building movement to expand, and there is no doubt in my mind that we’re going to continue to see new standards and certification processes developed as well as revisions and enhancements to existing standards and processes. What these are, I couldn’t say, but I bet we’ll see them in the future.

Thanks again to Tom for sharing his knowledge and experience with us. 

Interview with Thomas M. Farasy on LEED v. National Green Building Standard - Part I of II

This week's post is part one of a two-part interview that I conducted with Thomas M. Farasy, President of the Maryland-National Capital Building Industry Association, and President of Terra Verde Communities, LLC, a real estate development, investment, and advisory firm specializing in transit-oriented development, multifamily projects, and green building serving the Washington, D.C. area and the Mid-Atlantic region.

Tom was nice enough to sit down with me and discuss the relative strengths and weaknesses of USGBC's LEED certification program and the National Association of Home Builder's ANSI-approved National Green Building Standard. This was a fun and informative interview, and I hope you enjoy it!

The ANSI approved ICC-700-2008 National Green Building Standard (NGBS) includes single and multifamily homes, residential remodeling projects and site development projects. NAHB has billed the NGBS as being more flexible than USGBC’s LEED in terms of recognizing innovative approaches and techniques. Why do you think NAHB developed its own standard, and do you agree that it is more flexible than LEED?

As a multifamily developer, it’s been my experience that LEED is somewhat rigid and is more commercial building friendly. I think NAHB recognized a need for a standard that encompasses the unique features of residential building. For example, while LEED does offer some site development points, the National Green Building Standard is more comprehensive on site development issues and allows you to capture more points than LEED for that site work. The bottom line is that, as an industry, we want choices. We want flexibility.

In addition to the flexibility factor, there’s the issue of tracking how dollars spent translate into actual green features of the site and the building. For instance, if I spend $100,000 to incorporate green elements into my building, under the National Green Building Standard, 90 cents on the dollar goes into actual hard costs; with LEED, only about 75 cents on the dollar goes into hard costs. The other 25 cents goes into consultants, certification processing fees, and other things that just don’t contribute to the end product of the building featuring green elements.

What are the relative strengths of LEED and the National Green Building Standard?

The USGBC has done a great job of marketing LEED; so that when you ask a consumer “what is green?” they will say “LEED.” On the other hand, the National Green Building Standard has been approved by ANSI (the American National Standards Institute), which implies objectivity and impartiality. An ANSI approved standard means that the standard is the result of a collaborative effort. The development and review process for the National Green Building Standard was inclusive and involved participation from a broad spectrum of people: builders, developers, environmentalists, code enforcement officials, politicians, citizens, and community activists, to name a few. For these reasons, it has much more meaning to me and is representative of a greater stakeholder interest.

Check out next Wednesday's post for more valuable insights from Tom, including his thoughts on the market for green building, emerging issues in the field, and whether green building is good from the building industry's perspective.