I recently had the wonderful opportunity to chat with Marnie Abramson, Principal and Director of
Marketing & Public Relations at The Tower Companies, about Tower’s double Platinum LEED certified 200,000 square foot, multi-tenant commercial building located at 2000 Tower Oaks Boulevard in Rockville, Maryland.
The Tower Companies is a three-generation, award winning commercial real estate development company founded in 1947 and headquartered in Rockville. Tower is EPA-certified carbon-neutral, a member of EPA’s Climate Leaders and Energy Star programs, and is the area’s leading regional builder of U.S. Green Building Council LEED® certified projects. Tower has six LEED certified projects, seven are LEED registered, and 25% of their employees are LEED Accredited Professionals (AP). Their diverse portfolio includes more than 4.5 million square feet of office building, 1400 apartments, regional malls, residential communities, lifestyle centers, office parks, and hotels within the DC area. Of this total, one million square feet are LEED or sustainable projects, and another 2.5 million square feet are in the planning stages.
2000 Tower Oaks Boulevard (pictured at right) has been certified LEED Platinum for Core and Shell and the Tower
Companies’ headquarters, located on the ninth floor, is certified LEED Platinum for Commercial Interiors. The building was recently heralded by Peter Franchot, Comptroller of Maryland, as being the “greenest” office building in Maryland.
In part one of this two-part this interview, I ask Marnie questions about The Tower Companies’ experience with the LEED certification process, the cost of green building, and how Tower maintains its commitment to sustainability once the building is complete. Thanks again to Marnie for her time and very thoughtful responses.
How did The Tower Companies develop its passion for green building? What inspired you and what continues to inspire you?
The Tower Companies began building sustainably in the mid-1990’s. Our passion for green building was fueled when we learned that buildings were responsible for 40% of the carbon dioxide emissions and 40% of energy consumption nationwide. These statistics horrified us, and they became the trigger for the company to begin to think about how we, as builders, could change. At that time, were in the process of renovating a building that we had built in the 1970’s (1909 K Street). We decided to take the building down to the slab; add four new floors; add new curtain walls and a new electricity system – and when we were done, the building actually used the same amount of electricity as it had before we added the new 85,000 extra square feet. That was a big “wow” moment for us, and it sparked our imagination and caused us to challenge ourselves to explore further possibilities.
From there, we took what we learned and we ran with it. Since then, we have completed both commercial and residential projects that are LEED certified. In fact, one of our residential projects, the Blair Towns in Silver Spring, Maryland, is the first LEED certified apartments in America. We introduced the Blair Towns apartments into the market in 2003 when LEED was still relatively new and it was a challenge to build to even the most basic certification level of LEED. None of our partners wanted to work with us; none of our construction contractors wanted to do it; and our vendors all thought it was crazy because everything was still so new. Fast forward 6 years, and now we have a double platinum LEED certified building for basically the same cost premium. It’s been an amazing journey for us.
2000 Tower Oaks Boulevard is a beautiful building. Was there a “green premium” for constructing the building to meet Platinum certification under LEED for Core and Shell?
For a project like 2000 Tower Oaks Boulevard, our green premium is “in the noise;” it’s essentially equivalent to a rounding error, and worked out to be approximately 1-2% percent of our total soft costs – so you can see that it’s a small number.
We also got a tax credit through Maryland and a tax rebate through Montgomery County. The tax credit from Maryland is a base building tax credit, and the tax rebate from Montgomery County is for the commercial office space, so both programs are different but compliment each other nicely. Tax incentives are important because they help offset learning costs. If a government can offer these kinds of incentives to developers that enable them to recoup some of the learning costs associated with sustainable projects, then that developer is going to continue to build sustainably because it becomes easier and more efficient for them to do as they acquire experience. Analogously, it’s like learning to transfer from a word processor to Microsoft Windows. Once you learn how to use Windows, you don’t go back to word processing. Today, The Tower Companies strives to build every building to be at least LEED gold certifiable; we’re able to raise the bar because we have that experience and that’s the path we’ve been growing on as a company.
Has the LEED Platinum certification of 2000 Tower Oaks been a draw for your commercial tenants?
I think that people are curious and interested in the Platinum certification, but there’s also still a lot of fear that people are paying extra for that certification. The truth is that they’re not paying for the green products in your building. The whole concept of a “green premium” is an anomaly; it doesn’t really exist in a quantifiable way unless you’re developing a green building for the first time. I think that perhaps brokers and clients are confusing what they perceive to be a “green premium” with the market cost that usually accompanies a high-end product.
Do you continue to maintain the green components of your buildings once they are occupied?
At Tower, we have implemented a green lease for all of our tenants in all of our buildings. Through this green lease, we ask our tenants to achieve a certain level of LEED certification depending on the building. We sit down with our tenants and explain to them what they need to do to achieve that certification and specifically what points we want them to acquire. We do this because we want to continue to make an impact. What people don’t understand about LEED for Core and Shell or LEED for New Construction is that the moment you deliver that building and turn over space to tenants, the benefits that you’ve created have expired. The building itself has been constructed to be sustainable, but it’s equally important once the building is complete to transition in to operating and maintaining the green components.
Part II of the interview will be available here next Wednesday. Check it out and learn what some of the challenges were to LEED certification and what Marnie sees as an economic future for the green building industry.